Kriky's Blogopedia

With growing times, Innovation has been the utmost priority for the industries. However, it is not difficult to reckon that many innovations fall short of ambitions. The producers ponder too much on looking for correlations in the ocean of data. Instead of marketing what we offer, firms need to focus and hone in on the job the customer is trying to complete. Jobs can stand little and some stand big. With every purchase of the product, we essentially “hire” the product to get our job done. Depending upon how satisfactorily our job was done, we tend to keep hiring it in the future or dismiss it to look for alternative job doers. The key pointer to stay in the market, boost more sales and keep penetrating the market is by pinpointing the jobs that render insignificant ease in customers’ lives and then reshaping the products and experiences around those jobs. Before designing, understanding the JOB to be done, the problem faced, and the experience sought would give the developers a whole

S ince the announcement of the first Lockdown in March, anxiety, fear, and other mixed emotions added the consumers' behavior of purchase, leading to panic buying of staples and other products such as toilet papers. During the normal course, consumers often went along with their habitual brand and were reluctant to change. This retention of consumers by the brands were followed by a costly marketing plan. The uncertain environment has come with a large opportunity for small or mid-sized brands to grow. With days passing by, a shift was observed in the consumer’s shopping behavior. While many brands were hanging on the cliff, few improvised, and others adapted to survive leaving a hodge-podge certainty and uncertainty of down-fall and uprise. The glamour here stands with the small and mid-tier brands for having a peculiar opportunity to work (like the SIVA model) and hit the new environment of consumers. Study of the Patrons During late March, a study conducted in the US to reckon

I n today’s business world, the customer’s behavior towards a brand is regarded the most in the market. Your behavior towards a product or a company gives “business” to a business. It is often said that a happy customer experience makes a customer stay loyal to a brand and the more pleasing it is, the more are the chances to retain a customer as well as contribute largely to growth. In modernity, the introduction of Artificial Intelligence has upgraded customer experience through swift and efficient calculation and resolution. Accelerated growth in technology has been a powerful tool to provide ease on a daily basis. From recognizing voice & speech to understanding human emotions and the ability to predict the likeness has largely helped to upgrade customer experience. This is also leveraging the company to deliver personalized recommendations. Did you know?  By 2025, AI is expected to control 95% of customer interaction. 😲😲 This number brings happiness as well as concern, all at

China backstabbing India at the UN! China responsible for Covid-19..! China nibbling North-East frontier! BOYCOTT CHINA! S ocial media is literally painted red with avid pro-India chanting. But remember one thing- Promises made in adversity are forgotten in prosperity . Even otherwise, boycotting China is easier said than done. India is the 17th largest export economy in the world but stands 45th rung apropos complexity according to the Economic Complexity Index (ECI). Indian import from China amounts to $ 70.39 billion while our export is only $16.5 billion . A cursory glance would explain the reason for this huge trade deficit and also expose the MISNOMER OF BOYCOTTING CHINESE GOODS AND SERVICES BY INDIANS . India exports cotton yarn, iron ores, copper alloys, granite, basalt, sandstone, nuts, tanned leather, etc. whereas our imports from China include telephone sets, cellular networks, transmission/reception of voice/images/data in a wired/wireless network account nearly