Kriky's Blogopedia

S ince the announcement of the first Lockdown in March, anxiety, fear, and other mixed emotions added the consumers' behavior of purchase, leading to panic buying of staples and other products such as toilet papers. During the normal course, consumers often went along with their habitual brand and were reluctant to change. This retention of consumers by the brands were followed by a costly marketing plan. The uncertain environment has come with a large opportunity for small or mid-sized brands to grow. With days passing by, a shift was observed in the consumer’s shopping behavior. While many brands were hanging on the cliff, few improvised, and others adapted to survive leaving a hodge-podge certainty and uncertainty of down-fall and uprise. The glamour here stands with the small and mid-tier brands for having a peculiar opportunity to work (like the SIVA model) and hit the new environment of consumers. Study of the Patrons During late March, a study conducted in the US to reckon

Starting Monday, the country's low-cost Mars mission that is in a rendezvous with the red planet for an extended period will enter the "blackout" phase snapping communication with the satellite. BENGALURU: Starting Monday, the country's low-cost Mars mission that is in a rendezvous with the red planet for an extended period will enter the "blackout" phase snapping communication with the satellite. From June 8 to 22, the sun will block Mars from the earth snapping communication with the satellite. MOM during this period will go into an "autonomous mode" and will take its decisions, a senior Indian Space Research Organisation official said. "This will be for the first time that there will be a communication break for such a long period of about 15 days. During this period, there will not be any communication with the satellite," he said. Expressing confidence about regaining control over the satellite once the blackout phase is over,