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Showing posts with the label Economics

The Global Economic Crisis of 2008 and Its Impact on Indian Industries

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The 2008 global economic crisis, commonly known as the Great Recession, was one of the most serious financial catastrophes of the 21st century. Several factors contributed to the catastrophe, including the US housing bubble, risky lending practices, and insufficient regulatory oversight. The world economy was severely impacted by the crisis, and India was not untouched by its effects. Cause of the Crisis The US housing bubble was the primary contributor to the crisis. Lenders started giving high-risk mortgages to customers who wouldn't have been eligible for standard loans as home values rose. Many of these borrowers ultimately fell behind on their payments, which caused the housing market to crash. As a result, the value of mortgage-backed securities and other financial instruments connected to the housing market fell precipitously. Why in 2008? The crisis was the culmination of various causes that had been accumulating for several years. Significant economic and financial

Growth Opportunities for Brands during the Pandemic

S ince the announcement of the first Lockdown in March, anxiety, fear, and other mixed emotions added the consumers' behavior of purchase, leading to panic buying of staples and other products such as toilet papers. During the normal course, consumers often went along with their habitual brand and were reluctant to change. This retention of consumers by the brands were followed by a costly marketing plan. The uncertain environment has come with a large opportunity for small or mid-sized brands to grow. With days passing by, a shift was observed in the consumer’s shopping behavior. While many brands were hanging on the cliff, few improvised, and others adapted to survive leaving a hodge-podge certainty and uncertainty of down-fall and uprise. The glamour here stands with the small and mid-tier brands for having a peculiar opportunity to work (like the SIVA model) and hit the new environment of consumers. Study of the Patrons During late March, a study conducted in the US to reckon

ERA of Artificial Intelligence

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I n today’s business world, the customer’s behavior towards a brand is regarded the most in the market. Your behavior towards a product or a company gives “business” to a business. It is often said that a happy customer experience makes a customer stay loyal to a brand and the more pleasing it is, the more are the chances to retain a customer as well as contribute largely to growth. In modernity, the introduction of Artificial Intelligence has upgraded customer experience through swift and efficient calculation and resolution. Accelerated growth in technology has been a powerful tool to provide ease on a daily basis. From recognizing voice & speech to understanding human emotions and the ability to predict the likeness has largely helped to upgrade customer experience. This is also leveraging the company to deliver personalized recommendations. Did you know?  By 2025, AI is expected to control 95% of customer interaction. 😲😲 This number brings happiness as well as concern, all at