Growth Opportunities for Brands during the Pandemic
S ince the announcement of the first Lockdown in March, anxiety, fear, and other mixed emotions added the consumers' behavior of purchase, leading to panic buying of staples and other products such as toilet papers. During the normal course, consumers often went along with their habitual brand and were reluctant to change. This retention of consumers by the brands were followed by a costly marketing plan. The uncertain environment has come with a large opportunity for small or mid-sized brands to grow. With days passing by, a shift was observed in the consumer’s shopping behavior. While many brands were hanging on the cliff, few improvised, and others adapted to survive leaving a hodge-podge certainty and uncertainty of down-fall and uprise. The glamour here stands with the small and mid-tier brands for having a peculiar opportunity to work (like the SIVA model) and hit the new environment of consumers. Study of the Patrons During late March, a study conducted in the US to reckon