Kriky's Blogopedia

A single price is more of an offering ultimatum to the customers rather than the product and services.  It regulates a sense in the customer that the brand is forcing them to either buy it at this price or forgo it. This approach is certainly not good for the business as the customer is driven automatically to the brand offering choices in prices at convenience. A brand shall be able to determine the features and add-ons, its customers will value on specific prices. The entire idea is to be the envelope covering the major demands of the customer of all price-segment. It is quite essential to locate and evaluate different customer tiers and render a way for them to compare each option that you are offering.   Many brands are practicing methods of pricing to pull in all targeted segments of the product. One such pricing strategy is Good-Better-Best pricing , and believe it or not, good-better-best pricing is around you already everywhere. This strategy is much “ price-focused ” and off

With growing times, Innovation has been the utmost priority for the industries. However, it is not difficult to reckon that many innovations fall short of ambitions. The producers ponder too much on looking for correlations in the ocean of data. Instead of marketing what we offer, firms need to focus and hone in on the job the customer is trying to complete. Jobs can stand little and some stand big. With every purchase of the product, we essentially “hire” the product to get our job done. Depending upon how satisfactorily our job was done, we tend to keep hiring it in the future or dismiss it to look for alternative job doers. The key pointer to stay in the market, boost more sales and keep penetrating the market is by pinpointing the jobs that render insignificant ease in customers’ lives and then reshaping the products and experiences around those jobs. Before designing, understanding the JOB to be done, the problem faced, and the experience sought would give the developers a whole