Get the Customer's Job Done - Sales, Customers and Innovation
With growing times, Innovation has been the utmost priority for the industries. However, it is not difficult to reckon that many innovations fall short of ambitions. The producers ponder too much on looking for correlations in the ocean of data. Instead of marketing what we offer, firms need to focus and hone in on the job the customer is trying to complete. Jobs can stand little and some stand big. With every purchase of the product, we essentially “hire” the product to get our job done. Depending upon how satisfactorily our job was done, we tend to keep hiring it in the future or dismiss it to look for alternative job doers. The key pointer to stay in the market, boost more sales and keep penetrating the market is by pinpointing the jobs that render insignificant ease in customers’ lives and then reshaping the products and experiences around those jobs. Before designing, understanding the JOB to be done, the problem faced, and the experience sought would give the developers a whole