Kriky's Blogopedia

S ince the announcement of the first Lockdown in March, anxiety, fear, and other mixed emotions added the consumers' behavior of purchase, leading to panic buying of staples and other products such as toilet papers. During the normal course, consumers often went along with their habitual brand and were reluctant to change. This retention of consumers by the brands were followed by a costly marketing plan. The uncertain environment has come with a large opportunity for small or mid-sized brands to grow. With days passing by, a shift was observed in the consumer’s shopping behavior. While many brands were hanging on the cliff, few improvised, and others adapted to survive leaving a hodge-podge certainty and uncertainty of down-fall and uprise. The glamour here stands with the small and mid-tier brands for having a peculiar opportunity to work (like the SIVA model) and hit the new environment of consumers. Study of the Patrons During late March, a study conducted in the US to reckon

I n today’s business world, the customer’s behavior towards a brand is regarded the most in the market. Your behavior towards a product or a company gives “business” to a business. It is often said that a happy customer experience makes a customer stay loyal to a brand and the more pleasing it is, the more are the chances to retain a customer as well as contribute largely to growth. In modernity, the introduction of Artificial Intelligence has upgraded customer experience through swift and efficient calculation and resolution. Accelerated growth in technology has been a powerful tool to provide ease on a daily basis. From recognizing voice & speech to understanding human emotions and the ability to predict the likeness has largely helped to upgrade customer experience. This is also leveraging the company to deliver personalized recommendations. Did you know?  By 2025, AI is expected to control 95% of customer interaction. 😲😲 This number brings happiness as well as concern, all at