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Get the Customer's Job Done - Sales, Customers and Innovation

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With growing times, Innovation has been the utmost priority for the industries. However, it is not difficult to reckon that many innovations fall short of ambitions. The producers ponder too much on looking for correlations in the ocean of data. Instead of marketing what we offer, firms need to focus and hone in on the job the customer is trying to complete. Jobs can stand little and some stand big. With every purchase of the product, we essentially “hire” the product to get our job done. Depending upon how satisfactorily our job was done, we tend to keep hiring it in the future or dismiss it to look for alternative job doers. The key pointer to stay in the market, boost more sales and keep penetrating the market is by pinpointing the jobs that render insignificant ease in customers’ lives and then reshaping the products and experiences around those jobs. Before designing, understanding the JOB to be done, the problem faced, and the experience sought would give the developers a whole

Growth Opportunities for Brands during the Pandemic

S ince the announcement of the first Lockdown in March, anxiety, fear, and other mixed emotions added the consumers' behavior of purchase, leading to panic buying of staples and other products such as toilet papers. During the normal course, consumers often went along with their habitual brand and were reluctant to change. This retention of consumers by the brands were followed by a costly marketing plan. The uncertain environment has come with a large opportunity for small or mid-sized brands to grow. With days passing by, a shift was observed in the consumer’s shopping behavior. While many brands were hanging on the cliff, few improvised, and others adapted to survive leaving a hodge-podge certainty and uncertainty of down-fall and uprise. The glamour here stands with the small and mid-tier brands for having a peculiar opportunity to work (like the SIVA model) and hit the new environment of consumers. Study of the Patrons During late March, a study conducted in the US to reckon

ERA of Artificial Intelligence

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I n today’s business world, the customer’s behavior towards a brand is regarded the most in the market. Your behavior towards a product or a company gives “business” to a business. It is often said that a happy customer experience makes a customer stay loyal to a brand and the more pleasing it is, the more are the chances to retain a customer as well as contribute largely to growth. In modernity, the introduction of Artificial Intelligence has upgraded customer experience through swift and efficient calculation and resolution. Accelerated growth in technology has been a powerful tool to provide ease on a daily basis. From recognizing voice & speech to understanding human emotions and the ability to predict the likeness has largely helped to upgrade customer experience. This is also leveraging the company to deliver personalized recommendations. Did you know?  By 2025, AI is expected to control 95% of customer interaction. 😲😲 This number brings happiness as well as concern, all at

BOYCOTTING CHINA - A CHALLENGE OR AN OPPORTUNITY?

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China backstabbing India at the UN! China responsible for Covid-19..! China nibbling North-East frontier! BOYCOTT CHINA! S ocial media is literally painted red with avid pro-India chanting. But remember one thing- Promises made in adversity are forgotten in prosperity . Even otherwise, boycotting China is easier said than done. India is the 17th largest export economy in the world but stands 45th rung apropos complexity according to the Economic Complexity Index (ECI). Indian import from China amounts to $ 70.39 billion while our export is only $16.5 billion . A cursory glance would explain the reason for this huge trade deficit and also expose the MISNOMER OF BOYCOTTING CHINESE GOODS AND SERVICES BY INDIANS . India exports cotton yarn, iron ores, copper alloys, granite, basalt, sandstone, nuts, tanned leather, etc. whereas our imports from China include telephone sets, cellular networks, transmission/reception of voice/images/data in a wired/wireless network account nearly

The Social Site Hero's compilation: Nagar Palika to Kamlesh compilation

All these days we have been laughing our lungs out at the social site heros. From Nagar Palika to Kammleeesssh. Here is the video compilation of the all the social site sensations. Give them a bow!

The Ayatollah of Engineering Students

The Engineering students have always stood above all the students on social sites and almost everywhere on talks & walks. Engineering dudes have never failed to amaze the world by their excessive creative mind, ideas, talks and style. Be it from college canteen to the Cigarette without PAISA JUGAD to the new life hacks, they stood on the brighter side of the talks of the world. Here we checked out a video uploaded on you tube which gave a somewhat show to the engineering style of different branches. Putting the computer's party on the versus side with the mechanical, you gotta check who the king of engineering and celebrations is. Click on this link to check the video out. https://youtu.be/M2nMwKqz59s  

CBSE to make Xth Board Compulsary

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Board exams for Class X are set to become compulsory for all CBSE students from 2018 as CBSE's governing body today "unanimously approved" a proposal in this regard.  At the meeting of the Governing body, its members agreed that from the academic session 2017-18, compulsory Board exams should be introduced for all students of Class X, sources told PTI.  The decision will now have to be approved by the government before it is implemented. HRD Minister Prakash Javadekar has in the past favored making board exam compulsory for CBSE students as is the practice in all state boards.  “The decision to conduct Class 5 and 8 board examinations will be left with the state,” Javadekar said. The main focus of HRD Ministry is on improving the quality of school education, specifically of government schools, he said. The sources said while there is a view that for the Class X Board exams, 80 percent weightage will be given to the marks scored in examinati

Saif-Kareena blessed with a baby boy! Public anger already started on his name over social sites

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Bollywood star couple Saif Ali khan and Kareena Kapoor khan were blessed with a baby boy this Tuesday. In the midst of greetings and warm wishes, they announced the name of their new born child- " TAIMUR ALI KHAN " which led to a total outrage on social sites. people started lumping his name with an AKAMANKARI who killed many in past. social sites users showed their feelings, grief, criticism and wishes in a very unusual way. The child's birth has already started with a chaos, which puts a sight to confirm that its the birth of a NAWAB. For your information, Taimur is an Arabic word which signifies strong willed and stone heart guy. TWEETS FROM WORLD-WIDE:  Pakistan origin writer Mr. Tarek Fateh tweeted: Another tweet criticizing the name came in a while by a user as he quoted, " This is a new tradition started, now names like Osama & Nadir shah would also be kept for forth coming babies". Many gave their warm, happy and best greetings to the star

GATE Electrical and Electronics EEE-GATE-Electrical Engineering Question and Answers

How to prepare for GATE : Electrical Engineering   The GATE tests the basic knowledge that you have in engineering fields. So you should prepare thoroughly by understanding the basics and fundamentals of the subject. A Complete Guide to students for the Graduate Aptitude Test in Engineering by covering the course in depth. This Practice tests for GATE Electrical Engineering contains chaperwise solved paper of last 12 years, Equipped with multiple sets of practice tests, these online test will help the GATE aspirants evaluate their level of preparedness for the entrance examination.    GATE Electrical Engineering mock online test - Try  it free    Previous years Frequently asked Questions with Answer and Explanation    - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -      GATE Electrical Engineering - online test 1    GATE Questions from Analog and digital Electronics    - - -  - - - - - - - - - - - - - - - - - - - - - -